How to create a SUCCESSFUL brand? Ana Couto StartSe Women of Agora - StartSe - World Latest Movie, Series, Videos and Trailers | fetery.com

How to create a SUCCESSFUL brand? Ana Couto StartSe Women of Agora

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Published on Premiered Oct 10, 2022

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In this episode of the Mulheres do Agora videocast, Ana Couto, CEO and founder of the Ana Couto agency, talks about her professional trajectory, what the trends in branding are, what it takes to create a successful brand and what the professions of the future are in the sector . --- Message for women in technology: did you know that at the Web Summit, you have the opportunity to join the global network of women in technology, find relevant contacts, improve projects and come up with new ideas? To do this, participate in Portugal Xperience, an immersion in Portugal in which StartSe guides you during the days of the event and, at the end, organizes visits to relevant companies in the ecosystem, in addition to fostering connections with those who matter. Check it out here: https://www.startse.com/portugal-expe.... --- 1:00 What is Ana Couto's professional trajectory? 4:24 What is the difference between marketing and branding? 18:15 How important is ESG? 19:12 Branding: everything about mergers and acquisitions 24:53 How to rebrand a brand? 30:55 Why do you need to look to the future to work with branding? 32:13 What can't your brand not do? 36:26 Case: what brings the most returns for Starbucks today? 39:52 What does it take to work with branding? 42:41 What is the role of the CMO? 44:05 How to encourage the team to be creative and innovative? 47:58 Personal branding: can we think of ourselves as a brand? ---------- Want to learn more about innovation, new technologies, new management models and everything that's new NOW? Subscribe to our channel! / startseoficial To find out EVEN more, visit our platform https://startse.com Don't be left behind. Learn first with StartSe! Follow our profiles on social media: Instagram - / startseoficial LinkedIn - / startse Facebook - / startseoficial Twitter - / startseoficial #StartSe #NOWledge #branding

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