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This is the third lecture of our new course, prepared jointly with VEB.RF. Individualism or collectivism? Masculinity or femininity? Power — a business partner or a symbolic figure? Avoid uncertainty or take risks? Doctor of Economics Alexander Auzan talks about unexpected factors that influence the economic development of a nation and how language and climate are connected with the economy. *** Arzamas is an educational project about the history of culture https://arzamas.academy/. You can listen to our courses and podcasts in the Arzamas Radio app http://arzamas.academy/radio. And in order not to miss new materials, follow us on social networks: Instagram: / arzamas.academy FB: / arzamas.academy VK: https://vk.com/arzamas.academy Twitter: / arzamas_academy Telegram: https://t.me/ArzamasLive