Home: The Business of Green Cleaning

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Documentaire Société

Published on Jun 30, 2022
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Washing dishes and cleaning floors with super-powerful and often super-polluting detergents is no longer trendy. Green cleaning products have made a real place for themselves on supermarket shelves. Sales are exploding in France: +14% in just three years. But what is really behind all these products labeled "green"? Are they really that effective? How can we find our way through the jungle of eco-friendly labels? From packaging to product manufacturing, Capital deciphers the market for eco-friendly cleaners Director: Matthieu FAUROUX

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