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Curse or blessing for the watch market? In this video we examine whether fashion watches such as those from Boss, Emporio Armani, Diesel, Swatch and Holzkern are a curse or blessing for the watch market. We compare them with traditional luxury watches and look at: Differences between fashion and traditional watches Market development and popularity of fashion watches Special features and quality of Swatch and Holzkern Are fashion watches more than just fashion accessories? Check it out and share your opinion. Subscribe to the channel and stay tuned for more exciting content! Timestamp 00:00 Curse or blessing for the watch market? 01:54 Our own fashion watches 06:31 Boss, Emporio Armani, Diesel 11:48 Giorgio Armani 12:43 Panerai, Prada, Pirelli 13:37 Collaborations 16:25 Boss, Diesel 20:34 Swatch 38:39 Holzkern 1:01:28 Outro