From the market to +300 million per month: How to build a successful brand. EMKA strategy
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Our guest is Alexander Arutyunov - the founder of the EMKA brand and a graduate of Fashion Factory School. Alexander has been in the fashion business for quite a long time, he started in the 2000s with sales at the Cherkizovsky market, and today his brand has a monthly turnover of more than 300 million rubles, 24 of its own stores, 400 employees and its own production. Let's talk about how Alexander managed to build a successful brand in Russia and survive in turbulent times. Create a fashion brand from scratch in 6 months on the Fashion Impulse Pro course: https://tinyurl.com/45ub97dz Timeline: 00:00 What the video is about 01:31 How Alexander started a business at the Cherkizovsky market 04:17 “The thought of getting out of there never left me” 05:40 About the readiness to build a brand 06:06 About the start of wholesale sales 07:42 “The stronger and more powerful the brand, the more you earn” 10:14 “The brand's DNA was formed after the fashion factory course” 11:43 Emka brand DNA 14:14 About the brand team who stood at the origins 15:15 Alexander about mistakes when opening stores 19:40 About the first successful store 21:08 About the boom in demand after COVID 22:01 The most successful store by revenue 22:58 Average store payback 22:35 Alexander on crises 26:34 EMKA brand revenue 26:57 On working with marketplaces 27:15 “The more leftovers we have in a season, the higher the revenue in marketplaces” 27:33 Alexander on revenue shares 26:21 Leftovers - is it good? 31:01 On employee training 33:17 Alexander on training at Fashion Factory 34:56 How collections are created at EMKA 37:40 On sewing plus-size models - is it profitable? 38:48 The brand's designers - who are they? 40:35 About production 42:50 Alexander about marketing and brand promotion 43:00 Why your own store is the best way to attract attention 45:29 How much EMKA budgets for marketing 46:20 About Alexander's new brand 48:17 The brand's financial goals 50:05 What aspiring entrepreneurs should do EMKA brand website: emkashop.ru Register for our broadcasts to receive additional materials https://tinyurl.com/3hm4zxbp Learn more about our courses: https://tinyurl.com/2vn6h6wx Social networks: *@fashionfactoryschool Telegram - https://t.me/+hqD9hh72WdE1MGUy VK - https://vk.com/fashionfactoryschool #fashionfactory #fashionfactoryschool *Instagram is a product of Meta*, which is recognized as an extremist organization, whose activities are prohibited in the Russian Federation.
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