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Not every business can be considered a startup. It has defined characteristics, a set time frame to mature and, like any business, it needs to have a good plan to attract investment and target growth. In addition, it is necessary to be aware of regulations so that your business can thrive. Check out #BatePapoFGV with Gilberto Sarfati, coordinator of the Professional Master's in Management for Competitiveness at FGV EAESP.