Until 21.01.2025, use my promo code Madonna in Zolotoy Yabloko and get an additional 10% discount on purchases over 6,000 rubles https://goldapple.onelink.me/jLXC/14l... *there are excluded brands BORK capsule coffee machine - https://www.bork.ru/s/c832_coffee_m/ The track record of my today's hero is unlikely to fit in one post. Daniil Berg is a man who has dedicated his life to fashion. 26 years at TSUM, where, as a creative director, he created those very fabulous display windows. The author of couture collections and his own clothing brand, the current designer of the jewelry holding "Russian Gems". Daniil worked in the team of the legendary Alla Verber, was Naomi Campbell's personal stylist in Moscow, and was invited to the team by Karl Lagerfeld himself. This is only part of our big interview with him. Subscribe to Madonna's telegram channel https://t.me/fashion_mur Timestamps: 0:00 - In this video 1:18 - Do we have luxury in today's reality? 1:45 - Do people need luxury? 3:32 - Is luxury still about beauty or about commerce? 4:55 - Ulyana Sergeenko and Gooroo - real luxury? 6:08 - Why did Daniil Berg leave the fashion world for the jewelry world? 13:48 - What jewelry do our girls like? 14:52 - What trends exist in the high price category of jewelry? 16:15 - What stones do people prefer? 19:11 - Are natural stones and lab-grown stones the same thing? 24:45 - What role did Alla Verber, Leonid Fridlyand and Leonid Strunin play in the life of Daniil Berg? 27:14 - How were the masterpiece windows of TSUM created? 33:01 - What inspired Daniil Berg when decorating the windows? 35:34 - What techniques are best for selling luxury? 43:36 - Which brands have been popular with us since ancient times? 45:42 - Commercialization of fashion brands 49:23 - An offer from Karl Lagerfeld 52:14 - How did Alla Verber work? 59:27 - How does Daniil Berg evaluate the work of modern stylists? 1:01:45 - Experience of working with stars 1:07:23 - Where did Daniil Berg start? 1:11:53 - Meeting Alla Verber 1:12:56 - Why did Daniil Berg refuse big offers many times? 1:15:17 - Daniil Berg's Most Expensive Clients 1:18:40 - "Money is a Tool for Creativity" 1:19:44 - Daniil Berg's House 1:22:33 - Daniil's Main Values ​​in Life 1:24:46 - Predictions for 2025 1:27:33 - Who's Wearing What? #luxury #fashion #style #fashion #jewelry