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What are the secrets of Conforama? For 50 years, this brand created in the suburbs of Lyon has remained one of the French people's favorite stores for furnishing and decorating their homes at low prices. However, the brand has had to face the arrival of Ikea and then competition from the Internet. Despite this, it remains the second largest network of furniture stores in France behind the Swedish giant and its sales continue to grow. How does Conforama go about continuing to please? What are its methods for crushing prices? What are its in-store tips for making you fall in love? Director: Frédéric Audran