Candy, the incredible battle of the confectioners

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SPICA LIFE

Published on Premiered Apr 21, 2019
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Berk sur Mer a seaside town in the land of the chtis with its beach, its shops and its confectionery from 1922, an institution for the locals and a real attraction for tourists. Here Jean Yves Matifas makes his sweets with old methods that are passed down from generation to generation. But the kings of the market today are the multinationals of the agri-food industry: robots, kilometers of conveyor belts and giant factories and millions of bags sold in supermarkets. Haribo, Laminutti, Solinest alone these industrialists have recovered 80% of the market or more than 1 billion euros in France. Last year, the French swallowed 230,000 tons of sweets more than 3.5kg per person. A consumption that gives rise to an incredible battle between industrialists. So how do these confectioners do everything to sell ever more sweets and how are all these sweets made that are a hit on the shelves? Director: Loïc Tanant Genre: Food

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