Buyer in the fashion industry. Why he decides what you will wear next season
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Mini or maxi, stripes or floral print? What fashion collections will appear in stores next year? Why will you always find one brand in your city, while another will never appear there? We learned about the buyer's profession first-hand from experts from TSUM, KM20, Lamoda and Tom Tailor. Master the profession of a Buyer in fashion from scratch in 2 months: https://tinyurl.com/43ka297n Timeline: 00:00 what the video is about 01:50 meeting Anna - Fashion analyst, lecturer at Fashion Factory 04:06 who is a buyer in the fashion industry 10:03 buyer VS shopper 12:12 what skills are necessary for a buyer 16:36 how to get into the profession 18:42 meeting Alexandra - head of the buying department at KM20 19:17 how Alexandra got into Vetements 21:48 how purchasing takes place at KM20 25:38 what is the difference between working and purchasing in a concept store 27:44 what brands can be found in KM20 today 28:21 conditions for purchasing world brands in the new realities 30:59 should a buyer rely on his own taste 32:57 Buyer's day at Fashion Week 38:16 Why Alexandra loves being a buyer 30:48 Meeting Tatyana - Senior Buyer at Lamoda, Fashion Factory Lecturer 41:17 What brands is Tatyana responsible for at Lamoda 42:22 Is working with premium and mass market brands different? 43:33 What is the difference between purchasing for an online platform? 46:25 Should a buyer base their purchases on their own taste? 47:42 How purchasing happens at Lamoda 53:42 About business trips 55:50 How the job has changed over the past year 56:23 Why Tatyana loves being a buyer 57:08 Tour of the Lamoda office 59:10 Meeting Maria - TSUM buyer 1:01:57 How the purchasing process happens at TSUM 1:03:06 What brands is Maria responsible for? 1:03:54 how the job has changed over the past year 1:05:07 about Russian brands in TSUM 1:06:05 specifics of the buyer's job in TSUM 1:07:28 how the buyer understands what the clients want 1:09:25 how a brand can get into TSUM 1:12:05 purchasing trendy items 1:13:31 conditions for purchasing world brands in the new reality 1:13:50 why Maria loves the job of a buyer Learn more about our courses: https://tinyurl.com/2vn6h6wx Register for our broadcasts to receive additional materials https://clck.ru/eFL2T Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool Instagram - a product of the Meta company, recognized as extremist in the territory of the Russian Federation
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