Brand positioning through archetypes
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????♂Project organizer: Andva branding agency — https://andva.ru Evgeniya Nikitina is a brand strategist at Andva, studies archetypes and implements them in her work — in projects related to the creation of product and personal brands. The lectures are useful for those who want to understand the practical application of archetypes to promote products or a company. *There will be no detailed story about all the archetypes — for this, it is better to watch a special video in advance • Archetypes: how to find yourself and straighten out... . At the master class, the speaker: — will tell you how knowledge of archetypes helps to formulate a specific positioning. — will explain using examples and pictures. — will share formulas that can sometimes be used for training. — will partially touch on the topic of a personal brand. ⏰Time code of the presentation: 00:00 About Evgenia Nikitina in the world of archetypes 04:15 Positioning, emotional connection with the brand, brand character 12:55 A brand is... 15:09 About archetypes in a nutshell 18:29 Archetypes in naming beauty salons 21:45 Groups of archetypes: doers, delighters, revealers 22:59 Reading the impression of the brand 25:54 Rules of positioning by archetypes 33:14 Examples-pictures: What men talk about 35:16 Nike - a heroic hero 37:28 Volvo - a brutal guardian 39:12 Chanel №5 - a lover-magician 43:21 United colors of benetton - a shocking rebel 45:38 Harley-Davidson - a cool rebel 46:53 Honda — a bright creator 48:08 Quick examples 53:03 Mikhailovsky — a ruler, power without cuteness 54:16 Republic — status and minimalism 55:12 Morning on Repina — a provocative lover 56:40 Friends — simple and glorious 57:24 Uvita — restrained coldness and joy of life 58:12 Mood — a jester of course) 58:44 Avant-garde — art and metaphors 59:16 Trinity — mockery of a heroic image 59:56 City of gunsmiths — masters and creators 1:00:41 Andva — paves the way in the world of creativity and ideas 1:01:40 Personal brands 1:02:54 Positioning formula by archetypes ________________________________________________________________________________ ✌Andva VK — https://vk.com/studio_an2 Telegram channel #marketingworkshop — https://t.me/mastersmarketing Telegram channel #red crab — https://t.me/redcrab_andva ________________________________________________________________________________ ????Project partner — International East European University https://www.mveu.ru _______________________________________________________________________________ ????Speaker: Evgeniya Nikitina https://vk.com/nikitina_eg _______________________________________________________________________________ ????Filming: Pavel Bukharin https://vk.com/pavel_bukharin #marketingworkshop #branding #design
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