Billions in Sales, Multiple Brands, 40 Factories and 27 Countries in 30 years, with Carlos Añaños (4
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Subscribe to our Youtube ☝️ so you don't miss a chapter and help us continue inviting top-notch Entrepreneurs and CEOs. Carlos Añaños is the Founder of Grupo AJE, Tiyapuy and President of Patronato Pikimachay. AJE was born in Ayacucho Peru more than 30 years ago and today has more than 10 brands and more than 40 factories in 27 countries. ═════════════════ Comprehensive Digital Marketing for your business with our digital agency: https://www.eradigital.la ???? We help businesses scale through a comprehensive Digital Marketing service. We seek to be your growth team ready to start. ???? We have had the opportunity to work with incredible companies such as Interbank, Roche Pharma, Claro, Kawasaki, Taco Bell, The North Face, Cencosud, Inteligo, Baker McKenzie, BCP, Berlitz, Unicon, Sentinel, Hotel B, Selina, Mambo, MCK Hospitality and many more. Visit https://www.eradigital.la to schedule a free consulting video call Start quickly scaling your online sales and brand: https://www.escalable.com Scalable is an all-in-one membership that provides the community, expert consulting, and resources that businesses need to grow their brands and scale their sales ═════════════════ This chapter is sponsored by: Win Empresas: https://winempresas.pe Get the best fiber optic internet for your company with Win Empresas. Today they serve more than 7,000 clients in the country's main economic sectors such as Banking and Finance, Industry and Commerce, Government and Education. Get in touch with Win Empresas by visiting https://winempresas.pe . ══════════════════ Digital Age Channels Spotify: https://spoti.fi/3F9GkUi Apple Podcasts: https://apple.co/3PQ3qV6 Intragram: https://bit.ly/3rKXjt9 Tiktok: https://bit.ly/46mvjel LinkedIn: https://bit.ly/3RS5LS8 ══════════════════ 0:00 Formative years 6:47 Beginnings of AJE 14:43 Keys to product positioning 21:43 AJE strategy 26:04 Internationalization 34:28 Time of greatest crisis 38:11 AJE's enemy 41:14 Advice for young entrepreneurs 47:18 His most recent business: Tiyapuy 54:40 Vision for Peru and Latam 1:02:01 Peru's biggest problem 1:09:30 Unpopular opinion 1:11:14 What does happiness mean to you? 1:14:00 Quick question round
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