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The guest of episode 16 of the Aikap podcast is communications specialist and traveler Alisher Elikbayev. In this episode, we talked with Alisher extensively about his professional path, experience in public relations, advertising, and effective use of social networks. Alisher gave useful advice on how to use modern communication methods, focusing on the role of social networks in developing a business and personal brand. In particular, he shared his thoughts on effective ways to work with bloggers. According to him, when building partnerships with bloggers, it is very important to establish trusting relationships and approach their audience correctly. In this regard, Alisher gave many specific examples and shared his experience. In addition, Alisher Elikbayev expressed his opinion on Kairat Kudaibergen, who is currently in pre-trial detention, and mentioned some circumstances related to his case. According to Alisher, he was also summoned to the prosecutor's office once in connection with the January events. Guest: Alisher Yelikbayev - https://www.instagram.com/yelikbayev?... Podcast author: https://www.instagram.com/almas.marat... Regular speaker: Timecode: https://www.instagram.com/zhanasil?ig... Timecode: 00:00 Intro 00:30 I worked in journalism for about 10 years 01:30 Anyone can become a blogger 02:05 About bloggers' advertising 04:00 The first advertisement came from Nokia 06:05 One advertising story costs 1 million 200 thousand, and reels cost 6 million tenge 07:50 What does a blogger do to make a comeback as an entrepreneur? 10:00 About blogger ethics 12:40 About Kazakh-language projects 13:25 “There is no money in that audience” 14:10 “Dinara Satzhan, Beibit Alibekov are studying Kazakh” 14:45 About NNN 17:00 Is it too late to start a blog now? 18:37 I conducted a training for akims on Facebook 21:09 “It is not Orken Kenzhebek's fault” 22:47 “My child will not watch a 1.5-hour film” 25:30 About the Oyan Kazakh film 26:24 I answer 2,000 people on Instagram every day 28:40 Why did Beibit Alibekov say he was on the jury… 29:45 Prime Plaza. Who is Kairat Nurtas? 31:13 Akhmetzhan Yesimov forbade Kairat Nurtas from giving a concert in Almaty 33:10 “Russian-speaking Kazakhs realized that there is another world” 33:15 About Zhaidarman 36:00 About Miras Zhuginisov, Galymzhan Moldanazar, Marhaba Sabi, Orynkhan, Sadraddin 37:05 How did Alisher Elikbayev join Akorda? 38:17 Why did Elikbayev support Kosanov? 39:31 “Politics always wants to work with me” 40:45 Is this the new Kazakhstan? 42:04 Why was the DIJISTAN project not continued? 44:19 Kairat Kudaibergen called me 46:54 Everyone knows who is behind the January 48:40 I have been to 66 countries 49:08 I am an agnostic 49:55 I love Kazakhstan very much 52:15 The world is not big 52:40 About Askhat Sultanov (Happy cake) 53:25 We are preparing a big trip to Australia