Air Jordan 1 Turns Fine into Legend

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Published on Jun 6, 2024

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The Air Jordan One is the most legendary shoe of all time. It wasn’t just any shoe. It was the shoe that challenged the NBA, sparked a cultural revolution, and made Michael Jordan a global superstar. It all started with a simple decision: wear a pair of shoes that the NBA banned. That’s right, the Air Jordan 1 was so controversial that the NBA fined Jordan $5,000 every time he wore it on the court. And that’s where the Air Jordan legend began. Let’s dive into the story. Disclaimer: This video is a simple review of a business or industry phenomenon for the general public to use as learning or reflection material. Although it uses various reliable references, this video is not an academic manuscript or a journalistic work. Reference Sources: Coggan, J. (2023). Jordan 1 Sneaker Air Legacy. TIME. Available at: https://time.com/6269278/jordan-1-sne... Pulver, A. (2023). Michael Jordan changed the world: The true story behind Nike movie ‘Air’. The Guardian. Available at: https://www.theguardian.com/film/2023... Halls, J. (2023). The story behind the most iconic sneakers of all time. BBC Culture. Available at: https://www.bbc.com/culture/article/2... Raconteur. (2023). The secret success of Nike Air Jordan. Available at: https://www.raconteur.net/marketing-s... Esquire. (2023). Air Jordans. Esquire UK. Available at: https://www.esquire.com/uk/style/g434... Howard, Z. (2023). How Michael Jordan revolutionized the sneaker industry and our relationship with shoes. Temple University News. Available at: https://news.temple.edu/news/2023-04-... Coggan, J. (2023). Air: The true story behind the movie. TIME. Available at: https://time.com/6268621/air-true-sto... Petrarca, E. (2023). Air Jordan 1 History. Footwear News. Available at: https://footwearnews.com/shoes/sneake... JD Sports. (2023). Air Jordan History. Available at: https://blog.jdsports.com/air-jordan-... Marketing.co.id. (2023). Perfect collaboration between Michael Jordan and Nike. Available at: https://marketing.co.id/kolaborasi-kl... BrandVM. (2023). Michael Jordan Basketball Marketing. Available at: https://www.brandvm.com/post/michael-... The Conversation. (2023). In 'Air', Michael Jordan's silence speaks volumes about the marketing of black athletes. Available at: https://theconversation.com/in-air-mi... Sivasdescalzo. (2023). The Nike-Jordan partnership that changed history. Available at: https://www.sivasdescalzo.com/en/blog... AFR. (2023). How Nike's deal with Michael Jordan gave rise to sneaker culture. Available at: https://www.afr.com/life-and-luxury/f... Sotheby's. (2023). The meteoric rise of the Jordan Brand. Available at: https://www.sothebys.com/en/articles/... StoryMaps. (2023). [Web page title not provided]. Available at: https://storymaps.com/stories/9574b5c... Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to empower corporate talents to design, develop and implement innovations to improve company performance. Visit: https://www.cias.co https://www.indrawannugroho.com My contact: https://bit.ly/Kontak-Indrawan-3 Follow me at: / indrawannugroho / indrawannugroho #corporateinnovation #cias #strategibisnis #konsultaninovasi

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