Is it worth dealing with abandoned carts? Absolutely! Abandoned carts are also a great opportunity to look at the entire shopping path of a customer. Often, the cause of cart abandonment is overly complicated purchase processes, lack of appropriate payment options or delivery restrictions. Optimizing the shopping path and remarketing activities can not only bring customers back to the store, but also increase satisfaction with the purchase process. That is why recovering abandoned carts is one of the most effective growth tactics. Abandoned carts are a common problem that can significantly affect online sales results. Many entrepreneurs do not know how to deal with it and what actions to take to recover lost revenue. That is why in this material you will learn how to identify the problem of abandoned carts and how to effectively reduce their number. Although not all abandoned carts can be recovered, it is worth taking actions that will minimize losses. That is why today we will discuss ways to recover customers who have abandoned their shopping cart. I will also talk about when it is worth considering expanding marketing activities and how conducting a UX audit can affect the order process. 🚀 In this episode: 00:00 - Is it worth dealing with abandoned carts? 01:09 - Ways to calculate the value of abandoned carts 03:23 - Calculations and assumptions - what is the scale of abandoned carts? 05:35 - Not all carts are recoverable 06:07 - What actions can we take to improve the cart? 07:41 - Testing more ads 08:13 - UX audit of the order process 09:29 - Email Marketing Klaviyo - an ally in recovering carts 11:30 - Shop modules are a cheap alternative (on some platforms) 12:00 - Is it worth fighting for these carts? Let's analyze the data. 13:30 - Make informed decisions - is it worth investing or not? Abandoned carts can cost your e-commerce significant amounts, but with the right strategies you can effectively recover lost revenue. By investing in path optimization and implementing a customer recovery strategy, you will build a solid foundation for sales and conversion growth in your online store. Tactics such as remarketing and path optimization allow you to not only attract customers back to your store, but also increase their satisfaction with the purchase process. Effective marketing activities and a well-planned UX audit help identify barriers that may make it difficult to complete a transaction. That's all I have prepared for you in this episode, if you have any questions or would like us to analyze your store - contact us. ______________ ✅ FACEBOOK: / dawidbaginskiofficial ✅ WWW: https://www.dawidbaginski.com ✅ SOCIALELITE: https://www.socialelite.pl ✅ INSTAGRAM: / dawidbaginskigobig _______________ LINKEDIN: / dawidbaginski PODCAST: https://www.open.spotify.com/show/6hB... 🍿 PS. If you like this content, subscribe to my channel! https://www.youtube.com/c/DawidBagins...