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In this episode, we welcome Bruno Borges, one of the greatest master franchisees of the Óticas Diniz chain, for a conversation full of insights and inspiring stories. Bruno currently leads 29 stores and shares his journey from opening his first optical store in Sobradinho-DF to consolidating himself as a reference in the optical sector in Belo Horizonte. With a practical and visionary approach, he details the challenges and opportunities in the franchise market, reveals the secrets of the success of his management model and discusses the prospects for the future of the optical market in Brazil. Follow our guest on Instagram: /bruno.borges 🎙️ Did you like the episode? Subscribe to our YouTube channel and don't miss any content! 🔔 https://e767.link/video-podicasti 🎧 Prefer to listen on Spotify? Follow us and catch up on all the episodes! 🔊 https://e767.link/audio-podicasti 🔗 Follow our podcast for more insights on entrepreneurship and business in real life. 📅 New episodes every week! Let's go on this journey of knowledge and growth together! Follow our hosts on social media: Lucio Aleixo Filho - https://e767.link/lucioinsta Antonio Bortoleto - https://e767.link/antonioinsta Lucien Newton - https://e767.link/lucieninsta Timestamps: 00:00:13 - Introduction and Welcome 00:02:56 - Who is Bruno Borges 00:08:00 - Optical Market in Belo Horizonte 00:14:19 - Beginning with Óticas Diniz 00:20:00 - Expansion to Espírito Santo 00:30:00 - Subfranchise Model 00:35:45 - Growth Strategies 00:45:50 - Leadership and Teams 01:00:22 - Franchise Market Challenges 01:05:14 - Final Message