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October 17, 2012 AOC is a French quality control for agricultural products. If the three letters are on a bottle of wine, you're in good hands. But should you want that? Ilja talks to a farmer whose grapes grow in Lalande-de-Pomerol. Right next to the expensive wine of Pomerol, but therefore also less tasty? Ilja finds out. Anyone who wants the AOC quality mark on their bottle must adhere to strict rules. Ilja is not allowed to plant the grapes he wants on his French chateau and is not allowed to water his vines. When he sees his grapes withering under the burning sun, it is time for him to take his story to the president of the AOC.