3,932 views
A discussion with industry experts on a topic that worries every aspiring musician: to release on your own or to look for a label? The following shared their experience and opinions on this matter: Marina Lapkina, Head of Artist Marketing at ONErpm Eastern Europe, Mikhail Mazunov, founder of the music management blog mishas tips and the music agency mishas agency, and Denis Glazin, Head of Artist and Repertoire at S&P Digital. The experts discussed the pros and cons of both approaches, as well as the general state of affairs in the music industry in 2023. Watch the video to understand which approach is more useful for you at this stage of your career development and with your current creative tasks. 00:00 Introduction to the experts participating in the discussion 01:51 The difference between DIY promotion and promotion with a label 03:35 How an artist can understand whether they need a label 09:10 An example of promoting an artist without a label 17:15 How labels can be useful to an artist 26:00 Available and working promotion tools, including creative ones 32:17 Models of work of distributors with artists 36:40 About pitching as a tool for promoting an artist 40:45 What increases the chances of getting streaming interested and how a label helps with this 46:18 Stages of artist career development 53:12 QA session after the expert discussion #BandLink #Bandlink #DIY #DIYartist #label #artistpromotion #musicmanagement #musicmanager #distribution #distributor