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Innovators, Why do companies need design thinking to innovate? And how important is design thinking in innovation? In this video, Dr. Indrawan Nugroho explains that Design Thinking is very important for companies today because the more we move forward, competitive advantages are getting shorter. This means that when a company successfully gains a competitive advantage in the market, for example through innovation, it won't be long before another company seizes that competitive advantage. Plus, in today's business era, competitors are increasingly difficult to predict because they don't necessarily come from the same industry. Competitors can come from other industries or from startups that haven't been operating for very long. Watch the full explanation of how important design thinking is for innovation in your company. #WhyDesignThinking #Innovation #CIAS #IndrawanNugroho #CIASQuickFix Follow OUR Journey! ▪ Website: https://www.cias.co ▪ LinkedIn: / corporate-innovation-asia ▪ Facebook: / corporateinnovationasia ▪ Instagram: / cias.co ▪ Twitter: / cias_co ▪ Podcast: http://bit.ly/PodcastCIAS