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Summary: João Pessoa, the capital of the state of Paraíba, has a GDP of R$22 billion and is famous for its beautiful beaches, for being one of the greenest cities in the world, and mainly for being one of the best cities in terms of quality of life in Brazil. In this context, João Pessoa stands out in many different areas, from a competitive and diversified economy that has developed rapidly and is already responsible for ⅓ of Paraíba's GDP, to a perfect combination of cost of living, tranquility and leisure, making the city an increasingly attractive destination for Brazilians from other urban centers in the country interested in the quality of life of the city's 833 thousand inhabitants. And in this video, we will understand why Brazilians are fleeing to João Pessoa, and the main reasons behind the capital's success. ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Music: Memories (Prod. by lukrembo) ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Sources: FARIAS, M. Real estate appreciation in JP is the highest among capitals (2024) FECHINE, D. João Pessoa is the big city that had the biggest increase in population in 2022: 'calmer and more peaceful lifestyle', says São Paulo resident (2023) FERNANDES, PG L; ISRAEL, B. Demographic Growth of Paraíba (2016) FREITAS, NE M; HOLANDA, SJ Flow of ships and cargo from the Port of Cabedelo (PB) (2018) OLIVEIRA, F. K; JANNUZZI, MP Reasons for migration in Brazil and return to the Northeast: age patterns, by sex and origin/destination (2005) G1 PB. João Pessoa is the most competitive city in the Northeast, according to the ranking of municipalities (2020) RODRIGUES, T. João Pessoa accounts for almost 30% of the state's GDP (2023) SALATA, ANDRE RICARDO; RIBEIRO, MARCELO GOMES. Inequality in Metropolises Bulletin (2021) VALOR ECONOMICO. João Pessoa: the hot topic in the Northeast (2023)