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In 1988, there were no discount stores in France, today there are more than 4,300 that thrive by offering products at low prices. With inflation, the French are indeed looking for good deals. From warehouses in Denmark to shopping areas in France and Belgium, this report reveals the behind the scenes of these brands and questions the limits of their model. How do they manage to lower prices? What are their strategies to make us consume more and more? Can we shop at knockdown prices without financing a model that exhausts people and the planet? Directed by: Lola Palmier