In the 3rd episode, we welcome Gustavo Borges, a specialist in complex sales and strategic leadership, with extensive experience in high-value deals and customer relationships. Gustavo shares insights on what makes a complex sale successful and how to build lasting connections to ensure solid results. Check out the best moments of this episode: -00:00 Introduction -07:14 Sports were very much a part of my life -08:48 Competition has two areas -09:05 The younger you are, the more important technique and individual evolution are than ranking -10:24 When I was 14 to 15, I grew a lot -10:40 When I was 17, I had the most important speed of my career -12:38 I would arrive at events and I would be the guy from swimming or Danette -12:56 It was a 16-year Olympic cycle -15:13 Age used to come much earlier for swimming athletes -15:31 From 1996 to 2000, there was a huge financial gain for the sport -17:15 I always tried to be in the best shape in competitions -18:30 The three greatest swimmers in history -23:07 When you see an athlete performing, you see a being from another planet 23:34 I like to hire people who come from sports -26:36 People don't know what they want in life 27:07 Having clarity and direction is important -28:22 You can suffer even if you win a medal -31:29 Willpower doesn't work -32:22 Work on your environment so that you have willpower -33:41 The main element of motivation is ambition -35:22 My father has always been an entrepreneur -36:50 I was a partner in three bars -38:36 A swimmer's salary is a composition -41:04 Performance at work -42:27 The architecture of humanity was built for you to work from 9 am to 6 pm -43:21 You get the power of coffee -45:03 Take care of your sleep -46:36 What you do in the morning interferes with your sleep at night -52:20 It takes three weeks to recover the sleep you lost during the week -59:17 A good salesperson follows a process -1:00:33 Our sale is considered complex -1:03:30 Selection process -1:04:50 Retention of 90% of our customers -1:07:57 A good salesperson is a curious salesperson -1:09:16 Math is essential for the salesperson -1:13:25 Life is not easy, but it needs to be simple -1:18:44 Concerns that exist -1:20:01 I've tried to play the guitar -1:25:05 What excites today Follow @avidaeumavenda.podcast on Instagram and @avidaeumavenda on TikTok. Presented by: Flávia and Thiago Concer Guest: Gustavo Borges Script: Flávia Concer and Kamila Garcia Supervision: Júlia Roque Coordination: Kamila Garcia OA Vida É Uma Venda is produced by CLHUB Studio. Our supporters: A Nova Escola de Vendas Sankhya EQI Líder Interiores