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Every region counts, but is pinched differently. The quality of life in rural areas is in some places in a downward spiral. More attention is needed for the region from the government. In this respect, it is important not to treat all regions the same, but to look carefully at what is needed there and what can be strengthened. Municipalities and communities in the region are also working on their future at a local level. In this webinar, three experts will give their perspective on what is needed to translate this into policy and action. In a panel discussion, they will reflect on each other and there will be room for questions. 0:00 Introduction Kay Hollanders, project leader Platform31 5:45 Henri de Groot, professor of Regional Economic Dynamics at the Vrije Universiteit, will discuss the importance of investing in the region and warns against tackling it the same way in every region. 31:58 Aleid Brouwer, special professor of broad prosperity and opportunity (in)equality at the Department of Economic Geography at the University of Groningen and senior researcher at CMO Stamm shows how the broad concept of prosperity is being implemented in the Northern Netherlands region. She shows how the knowledge they acquire in this area is used to implement it locally. 43:16 Tialda Haartsen, professor of rural geography at the University of Groningen, makes the connection with communities. How rural communities change and can simultaneously be the key to change, provided they are given the opportunity to do so. 57:30 Maarten Koreman, as policy coordinator for the National Association for Small Communities, Maarten sees better than anyone what villages and active residents encounter in different parts of the country, in what they differ, what they have in common and how they can best be supported.