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The guest of the third episode of the “Great Stories Podcast” is Kateryna Zagoriy. She is the co-founder of the Zagoriy Foundation, a philanthropist, a businesswoman, a media expert, and a person who systematically approaches charity. We talked about private foundations, the selection of projects for philanthropic support, the role of the media in everyone’s life, and the importance of an active position. Kateryna shared the story of her professional path and her family’s life philosophy. The podcast host is Yevheniya Mazurenko, director of the Zagoriy Foundation. The guest is Kateryna Zagoriy, co-founder of the Zagoriy Foundation. https://zagoriy.foundation 01:11 — who is Kateryna Zagoriy? 02:30 — media in Ukraine 04:00 — "development is underway, I don't see any degradation" 05:45 — the "Helpers of St. Nicholas" project 08:20 — about AISEC 08:50 — the power of volunteering 11:08 — the influence of post-Soviet culture 12:37 — the formula for success from Kateryna Zahoriy 15:28 — the history of patronage 18:12 — charity, philanthropy, patronage 18:50 — "art is glue" 19:12 — what is charity? 19:34 — philanthropy is... 20:00 — about the Zahoriy family 21:00 — about historical memory 23:21 — how is the object of patronage chosen? 28:38 — what does a patron pay attention to? 32:32 — foundations that Kateryna trusts 34:45 — about private foundations 36:00 — the tithe principle 44:26 — “it is our task to bring beautiful words about charity to people” 45:10 — children and charity 46:31 — Kateryna’s advice for non-profit organizations