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“Today, all corporations face a major strategic challenge: adapting to compete in the digital economy. The question is no longer whether these companies will become digital, but how they will successfully implement their necessary digital transformation. Thus, fintechs, insurtechs, healthtechs, mediatechs, legaltechs, agritechs, edutechs, smart cities, manufacturing 4.0, among others, emerge. Uber, Airbnb, Facebook, Amazon, Netflix are some examples of how digital transformation has been forging innovative business models and new value propositions, while simultaneously destroying traditional sectors of the economy. Therefore, it is imperative that today's organizations and their professionals migrate from an industrial logic to a digital logic, through digital transformation, for their own survival and success.”