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Visit our website: https://aprendemosjuntos.bbva.com/ Subscribe to our YouTube channel: / @aprendemosjuntos Follow us on Instagram: / aprendemosjuntosbbva Follow us on Facebook: http://fb.com/aprendemosjuntosBBVA Follow us on TikTok: https://www.tiktok.com/@aprendemosjun... Follow us on X: / aprenderjuntos_ Listen to our podcasts on Spotify: https://open.spotify.com/show/07rXxtO... Emilio Duró has been wondering what life is all about for four decades. At 64, this Catalan businessman and professor claims to have understood that life is not about success or failure, or even about attitude. As an admirer of the Austrian neurologist, psychiatrist and philosopher Victor Frankl, author of 'Man's Search for Meaning' and former prisoner in Nazi concentration camps, Duró states: “the key to everything is having a meaning in life, a purpose for which to get up every morning, a 'why' to live.” Despite having achieved great professional success in his youth, an emotional blow made him realize that he was not happy. And he went on to wonder what the secret was of those people who always exude optimism, energy and passion. He assures that one of the keys when we receive a blow in life is to assume responsibility: “When life goes wrong, you are not guilty of everything that happens to you. But you are responsible for your response,” he says. And what does “responsibility” mean?: “Learning to respond with skill.” After years of study and research in the field of positive psychology and neuroscience, Emilio Duró offers some fundamental keys to facing adversity and living a life with purpose, based on long-term well-being and not on immediate pleasure. “Today we know that the mind is programmed, we know that emotions condition what we think and that our mind is a seeker, that it is programmed to survive and seek out the bad. It is up to us to change and reconnect that in order to be happier and more fulfilled,” he concludes. #WeLearnTogether