UNIQLO's Anti-Trend Strategy Makes ZARA Bend Its Knees - Dr. Indrawan Nugroho - World Latest Movie, Series, Videos and Trailers | fetery.com

UNIQLO's Anti-Trend Strategy Makes ZARA Bend Its Knees

376,232 views

Dr. Indrawan Nugroho

Published on Jun 15, 2023

About :

While many other fashion stores are struggling and closing, Uniqlo continues to open new stores. Because of this, Uniqlo's parent company, called Fast Retailing, has a valuation of 105 billion USD as of March 2021 & for the first time OVERTAKING ZARA's valuation. Meanwhile, Uniqlo's brand value has jumped from 8.1 billion USD in 2018 to around 13 billion USD. What innovations make Uniqlo shine amidst the tight competition in the fashion industry? How does Uniqlo build its positioning? Find the answers in this video. 00:00 Introduction 01:21 Uniqlo's unintentional 03:50 Uniqlo's competitive strategy 07:09 Uniqlo is a technology company 09:27 Uniqlo's future challenges 11:49 Important lessons from Uniqlo Disclaimer: This video is a simple review of business or industry phenomena for the general public to use as learning materials or reflections. Although using various reliable references, this video is not an academic manuscript or journalistic work. Reference Source: Lamja. (nd). Uniqlo strategy. Retrieved from https://lamja.net/brand-marketing-art... Fast Company. (2018, March 27). Uniqlo is rethinking Japanese work culture through office design. Retrieved from https://www.fastcompany.com/90137161/... Roll, M. (nd). Uniqlo: The strategy behind the global Japanese fast fashion retail brand. Retrieved from https://martinroll.com/resources/arti... Edited. (2020, November 3). Key Data: Uniqlo strategy. Retrieved from https://edited.com/blog/key-data-uniq... Medium. (2018, April 23). How Uniqlo is winning the fast fashion rat race. Retrieved from / how-uniqlo-is-winning-the-fast-fashion-rat... Schulz-Mu¨ llensiefen, F., & St€ockmann, A. (nd). Uniqlo: A Case Study on Creating Market Share with Affordable and Timeless Designs. Fast Retailing. (nd). Our direction. Retrieved from https://www.fastretailing.com/eng/ir/... Fast Retailing. (nd). Interview with our CEO. Retrieved from https://www.fastretailing.com/eng/ir/... Warta Ekonomi. (2020, August 6). History of Uniqlo: Starting from the name typo and its development. Retrieved from https://warta Ekonomi.co.id/read483332... Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to enable corporate talents to design, develop and implement innovations to improve company performance. Visit: https://www.cias.co https://www.indrawannugroho.com Follow me at: / indrawannugroho / indrawannugroho #corporateinnovation #cias #businessstrategy #innovationconsultant

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