Ukrainian cultural product has no competitors on the domestic market Oleksiy ERINCHAK
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#ukrainianhouse #erinchak #dialogue_platform 🔴 The founder of the bookstore "Sens" Oleksiy Erinchak dreams that culture will be at the top of the list of priorities of Ukrainians. He says: "Now we have a unique chance, when the Ukrainian product has monopolized the Ukrainian market. We must take advantage of this and create something important." 🔵 With the successful launch of the bookstore on Khreshchatyk, Erinchak proved that at a critical moment, values prevail over pragmatic business calculations, and business can be built as a cultural institution. Thus, his bookstore "Sens" became a symbol of Ukraine's resilience in times of full-scale war. 🔵 Oleksiy Erinchak is the hero of the fourth season of the Ukrainian House Dialogue Platform "Leaders of Culture". This season, we will talk to those who are just now implementing their projects that are changing the cultural landscape of Ukraine - and uniting society for the future. 00:00 Introduction 01:28 About the success of the Sens bookstore on Khreshchatyk 03:19 About the criteria for opening a bookstore in Ukraine during the war 09:25 About businesses that united around the project 11:07 About people who buy books today 16:23 About people's demand and supply for 2.5 years of a full-scale invasion 20:45 How and why Sens on Khreshchatyk became possible 27:25 About projects that form new niches and examples for others 37:25 How to discover Ukrainian culture 44:10 About Oleksiy Erinchak and the Sens bookstore's plans for the future 46:45 About a unique situation for Ukrainian culture. How not to lose it? 51:29 About the leaders of the current cultural sphere of Ukraine 55.45 About the values of Oleksiy Erinchak and the Sense bookstore 🔴 Friends, be sure to subscribe to the channel! 👉 https://bit.ly/3WZFj96 ✅ Ukrainian House on social networks: Facebook: / ukrdim Instagram: / ukrainskyi_dim 🌐 Website: https://uadim.in.ua/ Ukrainian cultural product has no competitors on the domestic market Oleksiy ERINCHAK
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