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Have you ever stopped to think about what your brand's typography communicates to the public? In today's video, we'll show you how well-chosen fonts can be more impactful than overrated symbols. Diro reinforces the importance of aligning typography with your brand's message and values, and how the context of use can define the choice of the right font. Whether to highlight sophistication, modernity or tradition, typography can be the key piece to strengthen your visual communication. 00:00 What does YOUR BRAND'S LETTER say about it? 00:27 The importance of typography in relation to symbols in branding 01:47 Typography as a branding tool 02:17 What is typography and what is its history? 05:32 Typography and market context ???? Want to see our team answer your question? So click here on the link and send it to us https://forms.gle/g3BWChFpbeuQ9bVb9 ???? ACCESS OUR WEBSITE and learn about our projects https://www.salcio.com.br Follow SALCIO on all networks • INSTAGRAM: / salciobranding • LINKEDIN: / salcio • BEHANCE: https://www.behance.net/salcio Nice to meet you, we are SALCIO BRANDING. A strategy and brand identity office focused on building strong and relevant brands in their markets.