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😏We know that you love stories of famous brands, their success and fake news. And we love you, so in the new issue we will tell such a story. 👗Let's talk about the Zara brand: we will go through the life path of the founder, Amancio Ortega. We will highlight what his decisions led to billions of dollars in profits. This is a story about poverty, hard work, sincere passion and a dream. See you in your headphones. Conversation navigation: 00:31 - What we know about the Zara brand 00:57 - Who is Amancio Ortega 04:26 - Meet Rosalia Mera 05:13 - Founding the GOA brand 08:18 - Amancio's trade secret 09:41 - How the Zara brand name came about 12:48 - How José María Castellano changed Zara 13:42 - The purpose of creating Inditex 16:30 - Incredible indicators of the Zara brand 17:47 - What is the secret of the brand's crazy popularity? Audio version of the podcast https://mssg.me/besidaprobrandy Follow Artem on Instagram - / artembeseda Project - / besidaprobrandy Agency cases https://rocketmen.com.ua DONATE https://www.buymeacoffee.com/besidapr... Support via MONOBANK - https://send.monobank.ua/jar/8uhFTyfnhg Glory to the Armed Forces of Ukraine 💙💛 #besidaprobrandy #successstory #brandstory #podcastukrainian