THE STORY OF MADERO RESTAURANT - AND ITS FOUNDER JUNIOR DURSKI - GRUPO MADERO

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Passo a Passo Empreendedor

Published on Jan 9, 2020
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Learn about our course ''Step-by-Step Entrepreneurial Mindset'': http://passoapassoempreendedorcursos.... The Madero restaurant chain is currently one of the biggest gastronomic references in Brazil. Famous for its hamburgers and artisanal sauces, the Brazilian chain has been conquering every corner of Brazil and is planning a worldwide expansion. Fruit of the dream of Brazilian Junior Durski, the chain continues to grow and has already given rise to other brands and a line of products. Junior Durski was born in the city of Prudentópolis, but spent much of his childhood with his grandparents in Ponta Grossa, both in the Southwest of Paraná, separated by 97 kilometers. During his childhood, he only saw his mother and father every four months. His grandfather, a Polish immigrant, owned a butcher shop. And it was in this small business that Junior first came into contact with meat. Elements that would be extremely important in his life. In addition to Madero, the now Madero Group has other brands, such as Jerônimo, a burger joint that sells sandwiches with an average price 40% lower than Madero, in automated spaces without waiters; and Dundee Burger, a burger joint designed to rival fast food chains such as McDonald's and Burger King, seeking to offer an extremely affordable burger. The group also currently has a sandwich chain called ''A Sandwicheria do Junior Durski.''

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