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VULCABRAS, a monthly dividend machine that can pay double-digit dividends by 2025. Download a free report now: https://lp.mmakers.com.br/lp-vulcabra... In this video, we tell the incredible story of Vulcabras, from its founding to the challenges the company faced in the competitive footwear sector. We follow Pedro Bartelle's journey and his strategic vision to transform the brand. The conversation addresses the impact of giant brands such as Mizuno, Olympikus and Under Armour in Brazil, the challenges with Asian competition and the need for constant innovation. In addition, we explore how Vulcabras overcame crises, acquired brands such as Azaleia and restructured itself to reach a market value of R$5 billion. How do you see the future of Brazilian brands in the global market? 00:00:00 - Introduction 00:01:38 - History of Vulcabras 00:07:47 - Overview of the footwear industry 00:12:00 - Competition with Asia 00:13:42 - Vucabras business model 00:15:07 - Partnership with Mizuno 00:20:08 - Relationship with the end retailer 00:23:24 - Direct sales strategy 00:27:56 - Retail challenges and strategy for single-brand stores 00:32:34 - Negotiations and contracts with brands 00:38:46 - Experience with Reebok 00:41:41 - Acquisition of Under Armour and Mizuno 00:45:20 - Competition in the sports footwear market 00:45:31 - Restructuring of Vuca Brás 00:46:27 - Local and international competition 00:49:51 - Vulcabras' growth outlook 00:50:59 - Company value analysis 00:58:03 - Growth of the Olimpíadas brand 01:01:09 - Launch of the Regente boot 01:05:16 - Relationship with the running community 01:13:57 - Vulcabras' future vision 01:23:15 - Vulcabras' restructuring 01:30:33 - Re-IPO and Fundraising 01:32:19 - Reaching a Market Value of R$5 Billion 01:36:21 - Ping Pong If you enjoyed this content, don't forget to like it and subscribe to our channel to watch more videos about economics and successful business strategies! Guest: Pedro Bartelle (CEO of Vulcabras) Presenters: Thiago Salomão (@_salomoney) and Matheus Soares (@maatssoares) #MARKETMAKERS #THIAGOSALOMAO #MIZUNO #UNDERARMOUR #OLYMPIKUS