When the new school year comes around, there will be more opportunities for people to wear suits, such as entrance ceremonies, company entrance ceremonies, and becoming a new member of society. In this context, more women are now making custom-made suits. We interviewed the store. The custom-made suit store "Custom-made Suit SADA Plus" in Ginza sees its peak number of customers every February, just before the new school year. Custom-made suits are often thought of as being for men, but Mei Yamaguchi, a staff member at the Ginza store, said, "Although most of our customers are men, we are also seeing an increase in female customers, and some purchase suits for new employees, graduation ceremonies, and other ceremonies," and the proportion of female customers is increasing. Posters that are conscious of women are also displayed in the store. On this day, a woman who works in the advertising industry came to the store. She said that she wanted to make her first custom-made suit because she has many opportunities to appear in front of people. The female customer said, "Many women wear dresses, but I thought it would be nice to wear a cool suit and look crisp. I don't like ready-made suits because the shoulder width doesn't fit, so I wanted to take this opportunity to make one that suits me." We were shown the process of ordering a suit. First, you choose the fabric. With the advice of the staff that "Brown is popular among women," she tried on different fabrics of different colors and materials in front of the mirror many times, and after much deliberation, she decided on the checked fabric. She then ordered her very own favorite suit, choosing the pocket position, sleeve shape, lining color, and button type. Once the design was decided, the last step was to take her measurements. Using the jacket she had tried on, the salesperson asked her what parts of her body she wanted to cover, and came up with a silhouette that looked beautiful whether she was standing or sitting. The woman expressed her joy, saying, "With ready-made suits, there are parts that you don't like, but with this, you can choose everything. It seems like we can make something really good." The company says it is women who should take advantage of fully custom-made suits. Sada Nobutaka, president of SADA, a custom-made suit store, points out, "I couldn't believe that women's tailored suits were sold based on just the size. The size is determined only by height and waist. There are more variations in the balance between shoulder width and chest width than women, so it's unreasonable to just deal with the "size"." Furthermore, custom-made suits also have the advantage of being environmentally friendly. President Sada emphasizes the advantage of the suit, saying, "When ready-made clothes are mass-produced, no matter how well they are produced, about 30% of them remain unsold. And the fact that most of the unsold items are incinerated is a major issue. In that respect, custom-made suits are made after an order is received, so the good thing about custom-made suits is that almost none of them are incinerated." It might be a good idea to try out a "one-of-a-kind custom-made suit made just for you" this spring. <Prices start at 20,000 yen. Take good care of your favorite suit and be "kind to the earth and your wallet"> The store we visited is making an effort to lower the price hurdle, with prices starting from 20,000 yen. Taking good care of your favorite suit and wearing it for a long time may ultimately be "kind to the earth and your wallet."