306 views
In this episode of MipTalks, Marcelo Poletti welcomes Jonas Octavio, General Manager of LA Ferreti Frutas, who brings insights into the role of sustainability in the production and consumption of avocados in Brazil. With years of experience in agricultural management, Jonas discusses how sustainable practices ensure efficient harvests and contribute to the development of responsible agriculture. He analyzes the positive impact of sustainable management techniques on the environment and the market, highlighting the growing role of Brazilian avocados in promoting conscious consumption. Watch and understand how sustainable avocados are gaining ground in the market and promoting more conscious consumption!