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Joined by Alexandre Léger, we will discuss the topic of distribution in watchmaking. Together, we will discover how this sector has adapted to market transformations over time. During this discussion, we will untangle the complexity of the traditional distribution chain, exploring the role of each player, from manufacturer to distributor to retailer. Alexandre Léger will share his experience by explaining how these players work together to get a watch from the watchmaker’s workshop to the consumer’s wrist. We will also look at the emergence of direct distribution in watchmaking. With the advent of digital, more and more watchmakers are choosing to sell directly to consumers, bypassing traditional intermediaries. We will discuss the pros and cons of this approach, and Alexandre Léger will share his valuable insights on how this trend could shape the future of watchmaking. 0:00 - Introduction 0:51 - The history of distribution 5:55 - How a distribution network works 7:35 - A new distribution mode 13:50 - Towards direct distribution 20:27 - 3 distribution modes 23:11 - The end of the retailer? 26:23 - The gray market 37:18 - Conclusion My Instagram: / clemententretemps Instagram Alexandre Léger: / alexandre___leger