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In this video, I seek to question our adoption of motion visuals without examining their true impact and origins. By exploring these elements, we can better understand how these images influence our perceptions and memories. Having been a child in the early 2000s, I use the Frutiger Aero to refocus the debate around this reality. Writing / Editing / Voiceover Leonard Videt Huge support from the team behind the Consumer Aesthetic Research Institute, to defend the tangibility of all aesthetics.