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How do we know that we are dealing with a good logo? Designing a correct and successful solution requires time and dedication. Finding the perfect logo is not something that is achieved quickly. When designing a good logo, it is important that we always find justified reasons and that we aim to find a balance between aesthetics and practicality. In today's video I am going to present the 7 characteristics that a good logo should have. These 7 characteristics will help us evaluate whether the logo design work is on the right track. ???? Subscribe to my Free Graphic Design Newsletter ???? https://heyjaime.com/newsletter/ ???? And join more than 1,000 subscribers who receive practical advice to continuously improve and learn about graphic design. You can support my channel here ????????♂️ (affiliate links) • Domestika online course - Get a 10% DISCOUNT with the code HEYJAIME10 ???? https://bit.ly/3Q7zzaP • Adobe Creative Cloud ???? https://bit.ly/3Q7R6j0 • Adobe Stock - Try it for 30 days free! ???? https://bit.ly/3xzeil6 ⏱️ Time index ⏱️ 00:00 Intro 00:21 7 characteristics of a good logo 01:08 Simplicity 02:26 Originality 02:54 Representativeness 04:16 Scalability 06:22 Pregnancy 07:33 Durability 08:44 Relevance 09:22 Conclusion 09:38 Farewell ???? My Blog post ???? https://heyjaime.com/blog/7-claves-pa... Subscribe for more videos ???? https://bit.ly/3q6lsod ???? #graphicdesign #spanishgraphicdesign #logos #logodesign #logos The #lettering used at minute 05:11 is from Ivan Castro, author of the Imborrable logo