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Episode #216 tells the story of Grupo Tauá Hotéis e Resorts. Founded in 1986, Grupo Tauá started with a farm in Caeté, in the metropolitan region of Belo Horizonte, in Minas Gerais, and gradually expanded to Atibaia, in São Paulo, and Alexânia, in Goiás. But it was in 2019 that the group accelerated its growth. It managed to survive the pandemic and more than doubled in size in the last 4 years and is expected to increase its revenue by almost 40% in 2024. Now, the group has its sights set on the northeast and a revenue of R$ 1 billion by 2026. The story of Grupo Tauá is told by Lizete Ribeiro, the CEO and daughter of Grupo Tauá's founders. ----- Discover the complete digital account for companies, visit: https://tinyurl.com/4c3vtu5m Join our WhatsApp Channel, with exclusive content: https://whatsapp.com/channel/0029Vakv... Check out the full list of episodes at: https://www.infomoney.com.br/negocios... Script and presentation: Mariana Amaro InfoMoney multiplatform team: Anderson Oliveira, Camila Moura, Emilene Silva, Fabio Teixeira, Fernando Lima, Henrique Donadio, Layon Fidel, Leonardo Tanaka Episode editing: Layon Fidel Multiplatform Manager: Thales Calipo Editorial director: Mariana Segala General director: Matheus Lombardi ABOUT ZERO TO TOP: In more than 200 episodes, the business videocast/podcast From Zero to Top tells the story of the entrepreneurs and businesspeople behind the largest companies in the country. In each episode we interview a founder, in a frank conversation about how they started their business, the challenges faced over the years, the uncertainties and the decisive moments for the company. #FromZeroToTheTop #ZeroToTheTop #GrupoTaua