[Summary] Misunderstandings motivate people: An introduction to behavioral economics as a liberal ar

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フェルミ漫画大学

Published on Nov 26, 2023
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This time, I'm Rin Mochizuki! I'll be explaining the Dutch best-seller "Misunderstandings motivate people," written by behavioral economist Eva van den Broeck and Tim den Heijer, a creative director in the advertising industry. In a nutshell, this book teaches you how to motivate people. "How to motivate people"...】 [Summary] Misunderstandings motivate people - An introduction to behavioral economics as a liberal arts education [Eva van den Broek/Tim den Heijer] References: Misunderstandings motivate people - An introduction to behavioral economics as a liberal arts education Eva van den Broek Purchase → https://amzn.to/3N1nwef ・Please tell us the book you would like us to introduce on this channel https://forms.gle/z4bVCxCq14gbqG198 Illustrator: Nakamori Kemurismoke @kemurismoke Illustrator: Minami Mofuco @LJgfOBKDvaQxw07 Screenplay: Nagato Ryo @denran1031 #BookSummary #MisunderstandingsMovePeople #EvavandenBroek0:00 Introduction/How to motivate yourself and those around you1:37 People choose easy things over time-consuming things3:34 Make actions that are good to do easy and actions you don't want to do troublesome6:05 Combining "things you hate but have to do" with "things you like" will increase your motivation to take action8:24 Emphasizing losses is a good way to motivate people10:24 People want options, but don't want to choose12:43 When communicating things, try to make them easy to understand14:28 People become stupid when they lack money or time16:02 People are more likely to like you if you pay attention to them17:26 The purpose of self-introductions is to find common ground19:23 Summary20:30 END

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