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Too much pleasure can kill pleasure. Sugar has long been a pleasure that was all the more enjoyable because it was rare. But by trying to add too much sugar everywhere, we have ended up creating a sweetened world in which pleasure gives way to displeasure and addiction. “Sugar addiction: from pleasure to displeasure” Too much pleasure can kill pleasure. Sugar has long been a pleasure that was all the more enjoyable because it was rare. But by trying to add too much sugar everywhere, we have ended up creating a sweetened world in which pleasure gives way to displeasure and addiction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx