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Allan is studying business psychology at the HFT Stuttgart. He is currently in the 2nd semester of his bachelor's degree. What Allan really appreciates about his studies is that he learns what makes people tick in the economy, what consumer behavior is like, and how to motivate employees. In the experimental planning subject, there is an experiment on the topic of "digitalization in the payment process". To do this, Allan and his fellow students have to formulate hypotheses, create a questionnaire, and of course carry out the experiment. But before that, there is feedback from the professor and critical fellow students! You can find more information about the course content and career opportunities here: https://ardalpha.de/s/6ZDKjCz ---------------------------------- Chapter - Studying business psychology: Learning how people and the economy tick 00:00 Allan is studying business psychology 00:38 Preparing for an experiment in the subject of "experimental planning" 03:02 What Allan appreciates about his studies 03:15 Statistics 2: A bogeyman? 04:34 Presentation in experimental planning: What does the professor say? 07:53 The experiment begins: Are there any problems? 09:40 Experimental laboratory: Here you can feel like an old person! 11:01 Organization of the course 12:05 The experiment continues! #BusinessPsychology #alphauni #course ---------------------------------- Author: Jan Kerckhoff Camera: Uli Schramm Editing: Jasmin Domochali CVD: Katrin Focke Channel management: Marinus Zängerl Editor: Corinna Benning ---------------------------------- Are you looking for your dream course or your dream job? alpha Uni helps you find both! With us you get real insights, inspiration and orientation every week. Honest and direct, from those who should know: students and career starters! ---------------------------------- alpha Uni is a format of the Wissen & Bildung aktuell editorial team of Bayerischer Rundfunk. ► More from us: https://www.ardalpha.de/alpha-uni/ind... ► Imprint: https://www.br.de/unternehmen/service... ---------------------------------- Our alpha Uni community rules apply in the comments: https://www.br.de/service/kommentare-...