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The name of cashmere in colors. Brunello Cucinelli, entrepreneur, patron, icon and brand of Made in Italy in the world, is rooted in the medieval village of his Umbria, Solomeo. Restored, reinhabited, with a theater and a library with books in all languages and cultures. At the center of the interview is the idea and the need for a "humanistic capitalism", the praise of gentle growth, the valorization of Italian artisan resources, the goal of environmental, economic, but also moral and spiritual sustainability. SOUL on air Saturday and Sunday at 8.50 pm on TV2000 Channel 28 – 157 Sky – https://www.tv2000.it/live Watch all the episodes on the SOUL website ▶ https://www.tv2000.it/soul The Facebook page ▶ / soultv2000 The Twitter account ▶ / soultv2000 Follow SOUL on Instagram ▶ / soultv2000 TV2000 always with you with our App: iOs: https://apps.apple.com/it/app/tv2000/... Android: https://play.google.com/store/apps/de...