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Market Talk is our editorial line, which consists of interviews with the main names in the market. We debate with businesspeople, executives and experts from various segments, so that you can stay up to date with the trends, market outlook and hot topics. In this interview, our Consulting Partner, Guilherme Werner, talks with Erick Takada, Director of New Business at Invespark and member of the board of directors of ADEMI-PR, about the housing deficit and its implications for the affordable housing market, public policies at the municipal level, the low supply of products in this segment and other topics. In this video, you will see: (00:00) Presentation of the subject and the guest (01:13) Social housing market (04:28) The role of municipal government (08:08) Urban grid Green Line in Curitiba (11:00) History of the launch of economic units in Curitiba (14:19) New urban planning practices: densification in other cities in Brazil (20:46) Densification of the Metropolitan Region of Curitiba (25:30) Review of public policies (27:41) Utopia of an ideal city ============================== Stay up to date with Brain's news! ▶ Subscribe!: http://bit.ly/youtube-inscricao-no-canal ▶ Follow the news on Instagram: http://bit.ly/Instagram-Brain ▶ Connect with us on Linkedin: http://bit.ly/LinkedIn-Brain ▶ Expand your knowledge on our website https://www.brain.srv.br/ ▶ Questions? Leave them in the comments and we will answer them!