Sergey Stanovkin on Travel, AdTech and Creative Leadership / NNR

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Published on Nov 17, 2024
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Sergey Stanovkin, Director of Communications at MTS Travel, a former journalist, PR specialist and marketer, is an example of a cool and inspiring management style. In this episode, we talk about Sergey's career track in communications, his growth as a creative team leader, delegation, working with talents and kittens. HNR channel in Telegram: https://t.me/findyourperfectjob MTS Travel: https://travel.mts.ru 00:00:00 Teaser 00:00:30 Introduction 00:03:30 About Vladivostok and journalism 00:10:30 About how and why journalists come to PR — and whether this experience helps 00:16:20 About how to get into marketing and start using metrics 00:19:18 About Cambridge Analytics, Trump's election and digital marketing 00:26:28 About the rapprochement of marketing and PR, synergy and the fight for platforms 00:32:49 About working at MTS Travel and a new travel experience 00:43:03 About creative leadership and sensitive management 00:50:40 About creative people and closers 00:54:40 How to gain trust and grow talents? 01:00:56 How should communicators communicate with IT? 01:07:32 Working with hypotheses and fighting errors 01:16:14 About neuromarketing and working with the subconscious 01:23:47 A lot about neural networks 01:35:30 Seryozha formulates three goals for the future 01:39:40 Competition

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