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Why do we think of Switzerland and Japan when we talk about watches? Why has SEIKO been a brand for over 140 years? And in a world with smartwatches and lots of technology, how can wristwatches still maintain their value? This episode of The Secret Sauce invites you to decode the 140-year-old recipe for creating timeless brands from SEIKO, a Japanese watch brand that once shook up the entire Swiss watch industry. Ready to point out an example of driving social responsibility in the style of SEIKO 00:00 Start of program 01:05 Overview 02:28 Strategy #1: Overtake from behind 11:21 Strategy #2: Value 19:54 Strategy #3: Initiating Sustainability 27:30 Summary 29:55 Side Story ________________ Order the book The Invisible Leader: The Invisible Leader https://bit.ly/buytssbook ________________ Join the channel's membership by clicking the Join button or clicking the link / @thesecretsauceth ________________ Press to follow and press the bell https://bit.ly/42rTOnw Follow The Secret Sauce on other channels Spotify http://bit.ly/tssspotify Apple Podcasts http://bit.ly/tssapple Google Podcasts http://bit.ly/tssggpod PodBean http://bit.ly/tsspodbean Website http://bit.ly/webtss Facebook / thesecretsauceth Facebook Group / 643054436428079 #TheSecretSauce #SeikoThailand #SustainableForLife #Watch #SwissWatch