Sales: Deception under the label

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Investigations

Published on Oct 6, 2016
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With the crisis, the French have become addicted to discounts. The success of the last sales is proof of this: 80% of French people took part and more than 70% of retailers felt satisfied. But, to attract customers, all retailers agreed to substantial discounts: -30 to -40% from the start, and very quickly a second markdown at -50, -70%. Because today, more than ever, chains and independent retailers have understood that the best sales argument is a big discount rate. Directed by: Léa Froment and Cécile Fréchinos Patrick Spica Productions - Follow us on social media: Facebook: / investigationsenquetes

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