Round table: product design, the inside of production, co-creation

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Bang Bang Education

Published on Premiered Jul 18, 2024
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How is local product design developing? What should be taken into account when producing in small volumes and what determines the cost of design objects? Does a replica have a separate aesthetic value? We invited experts who shared the “insides” of production processes, told the stories of their most recognizable objects from idea to implementation, and also talked about the prospects for young designers and craftsmen in the current interior market. Participants: ✦ Natalia Ivanova, founder of the Yellow Line and Yellow line studio projects ✦ Valery Goverdovsky, designer-constructor of the Eburet studio ✦ Alena Demyanovskaya, author of the media about object design "Alvar Aalto Catalog" (moderator of the round table) A gift from the WWE community: an additional 5% discount on the "Interior Designer" course: https://go.bangbang.education/bCaa2c Join the community hub - a telegram space where you can chat with beginners and experts in various fields: https://t.me/+giJnn4220xk1YWFi Choose a profession and direction: https://go.bangbang.education/profession Time codes: 00:00 Intro 01:08 How Yellow Line appeared 03:57 History of Eburet 05:42 The idea and production of the glass "Vypimshi" 12:02 Why is Eburet called that? 13:20 What is sustainable design? 17:23 Why do designer items cost so much? 20:20 How do designers feel about replicas? 28:08 "We shape taste" 31:23 Collaborations and co-creation 38:05 Promotion and PR of design items 41:17 Influencer tags 43:31 The need for design in the market 44:10 "They make good design in Russia"

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