Local media about life in the Neglinnaya and Trubnaya area: finds, insights, exclusives and useful selections. Subscribe: https://t.me/tcneglinnaya *** I suggest you look at the rating of the most famous jewelers in the world together ????: Cartier is in first place, then Tiffany, then Bulgari, and the fourth position is occupied by the Graff brand. But tell me, can you remember any iconic collection from this brand? I doubt it. The Graff brand, which does not have any commercially successful lines, the marketing costs of which are several times lower than those of its competitors, while still being the youngest jewelry brand (of the four), for some reason took the fourth position in the rating of the most popular jewelry brands in the world. And all this is because the founder of the brand has a special strategy. What is it? We will figure it out in this video. ???? The full history of the Graff jewelry brand ???? Secrets of success ???? Iconic Graff jewelry ???? Production secrets All this and much more in the video today ???? Enjoy watching! ❤️ ????Disclaimer: This video does not intend to offend anyone's feelings. All opinions, as always, are my own and honest. *** ⏳ Time codes: 00:00 - In this video 02:45 - How it all began 06:47 - One decision that changed everything 06:58 - Advertising 09:28 - First successes and recognition 12:19 - Graff production secrets 14:42 - Collection of precious stones 18:41 - Graff jewelry 21:48 - What about the finances? 27:52 - What's next for the brand? *** Music from my videos ???? you can find something interesting for yourself. https://www.epidemicsound.com/referra... *** ????I selected these videos especially for you! I recommend watching: BVLGARI ???? THE MOST LUXURIOUS jewelry? What inspired the creators? The full history of the Bvlgari brand • BVLGARI ???? THE MOST LUXURIOUS jewelry? ... LORO PIANA - Uniqlo for billionaires? ????‍♀️ How can such SIMPLE CLOTHES cost SO EXPENSIVE? • LORO PIANA - Uniqlo for billionaires?... VAN CLEEF & ARPELS ???? Heritage above all else. The history of the most romantic jewelry house ???? • VAN CLEEF & ARPELS ???? Heritage above... ???? TIFFANY - The most complete history of the jewelry brand. What is success? How did AVON almost ruin Tiffany? • ???? TIFFANY - The most complete history of the jewelry... The most complete history of the Cartier brand. This is how to do business! Love bracelets and Nail - not Cartier? • The most complete history of the Cartier brand. ... *** ???? My social networks: Instagram - / olga_krayzman Tiktok - / olga_krayzman Telegram: https://t.me/olgakrayzman *** #Graff #BrandHistory #SuccessHistory #Tiffany #Cartier #Bulgari #Jewelry #JewelryBrandHistory #Fashion #JewelryBusiness