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What are they not joking about at Toronto Television? How do they choose content and do they want to win over a wide audience? Is it realistic to maintain relevance when reading Russian news? Watch all this in a conversation between Toronto Television co-host Maksym Shcherbina and host Lisa Tsaregradskaya. 00:00 Maksym Shcherbyna is a guest of "Cultural Instinct" 01:20 How Maksym joined "TV Toronto" 03:10 What kind of humor is good and what kind is not 05:50 "Red" lines for jokes 09:16 Can people 60+ become an audience for @uttoronto 11:08 What happened to the channel since the start of the full-scale invasion 12:45 Social networks as a powerful weapon 15:05 While Michael is at war 16:58 Betrayal on the Internet and why Maksym hates TikTok 21:16 Why "a journalist is a sommelier of shit" 22:37 Is it enough to talk about Russians in Ukraine 23:58 How will the Ukrainian media market develop on YouTube 25:33 Feelings about returning to Kyiv after the Russian invasion #culture #MaxShcherbyna #TelevisionToronto Subscribe and click 🔔 to receive notifications about new videos and broadcasts Our official website: https://suspilne.media/culture Culture news on Telegram: https://t.me/suspilne_culture We are on Facebook: / suspilne.culture —— Read everything about Suspilne here: https://corp.suspilne.media/