"Designers have forgotten how to create concepts" Sasha Lygin Frame - ФРЕЙМ - World Latest Movie, Series, Videos and Trailers | fetery.com

"Designers have forgotten how to create concepts" Sasha Lygin Frame

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Published on Feb 13, 2024

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One of the main skills of a designer is to be able to go beyond the boundaries and create projects that do not exist yet. This is the skill that Sasha Lygin, a creative and product designer with over 20 years of experience, spoke about in his lecture. He went from being a simple graph designer from Yekaterinburg to Head of Design in the largest infrastructure project in Solana. Why can't you learn how to think in a couple of months? What role do studies and research play in working on conceptual projects? And what do 10,000 horses that can't make mistakes have to do with it? 00:00 Speaker introduction 01:22 Introduction. Why have designers gone the wrong way? 06:15 The problem of modern redesigns 08:00 Nobody is ready to study for a long time. Thinking. 10:30 Academic education. A project as a scientific work 20:20 A project of a lifetime 21:40 Inspiration. How to find the strength for a personal project? 23:50 Finding a topic 26:31 Conducting research 28:00 Forming a problem and hypotheses 30:27 First sketches and prototype 30:48 Collecting feedback 31:42 Drawing a design 34:42 How can designers best present their work? __________________ Telegram channel of the project: https://t.me/frame_design_conf Mail for cooperation and ideas: [email protected]

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